They say this is not the end but they will need to rethink the product, and I believe the pricing. Currently priced at around £1000 when the parts only cost less than a £100 seems rather a big profit margin.
The quality of the result also needs to be improved. From my experience it just did not make the grade.
I do think though that the idea was a good one and I genuinely hope they go away and come up with version 2, better quality and a better pricing structure. I would pay between £150 and £200 but not the massive £1000 they were after.